Tobias Laxa is the new Group Marketing Manager of UniCarriers Europe GmbH. The Atlet, Nissan Forklift and TCM brands have been trading under this name since their merger in 2012. In his position, Tobias Laxa is responsible for communicative transactions in Europe on behalf of the international manufacturer of industrial trucks. His duties include strategic development of the marketing and operational implementation of the measures. To this end, he co-ordinates the marketing of all eight European branches of UniCarriers.

The core task of the new marketing manager is to develop an integrated European communication strategy for the new group. “The focus of my activities is currently on promoting marketing and communication activities and bringing them into harmony on European level,” Tobias Laxa explains. “Furthermore, my objective in the coming months is to develop a web strategy. Moreover, we want to focus more on our customers in the future, for example with regular events, trade fairs, seminars and roadshows.” Qualified marketing manager Tobias Laxa has many years of professional experience in B2B communication and logistics. For a number of years, he was responsible for the operational marketing of Kardex Deutschland GmbH. Most recently, he was the Marketing Manager of CHEP Germany.

About UniCarriers

The UniCarriers Group is a global developer and manufacturer of industrial trucks and offers solutions with load capacities from 350 to 10 000 kg. The flexible and individually customisable transport solutions for logistics and warehouses are manufactured at the company’s production facilities in Sweden, Spain, Japan, China and the USA. Distribution is carried out both through specialist retailers and directly to end customers by an experienced team of sales experts. Central buyers are the automotive, construction, electronics, food, logistics and pharmaceutical sectors as well as heavy engineering and the processing industry.

The UniCarriers Group was created in 2011 from the mergers of the brands Nissan Forklift, TCM and Atlet. Today, the company is headquartered in Tokyo with branches in Europe, America and Asia. Its European headquarters are located in Meerbusch near Düsseldorf. In the 2013 financial year, the Group employed 5208 people worldwide and achieved a turnover of 1.314 billion Euros.

Corporate Contact

Tobias Laxa • UniCarriers Europe GmbH
Mollsfeld 10 • 40670 Meerbusch
Phone: +49 (0) 2159-9259 012
E-Mail: tobias.laxa@unicarrierseurope.com
Internet: www.unicarrierseurope.com

Media Contact

Stefanie Schoebel • additiv pr GmbH & Co. KG
Public relations for logistics, steel, industrial commodities and IT
Herzog-Adolf-Straße 3 • 56410 Montabaur
Phone: +49 (0) 2602-950 99 20 • Fax: +49 (0) 2602-950 99 17
E-Mail: sts@additiv-pr.de
Internet: www.additiv-pr.de

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Photo: Tobias Laxa, Group Marketing Manager at UniCarriers Europe