Growth Strategy for Sales and Service

In Hall 26, Booth G09, UniCarriers is presenting its international growth strategy for sales and service. Part of the strategy is the bundling of all services in the modular service model UniCarriers 360°. Thereby UniCarriers creates a transparent and uniform platform for its services. Furthermore, the forklift manufacturer will introduce a premium partner status for selected dealers from 2017 and thus strengthen its dealer network as a crucial complement for direct sales. With this strategy UniCarriers is further developing its position as overall supplier for the European market.

A central pillar of the strategic further development of sales and service is the introduction of UniCarriers 360°. The standardised bundling of all services all over the world is behind this concept. Components are individual financing models, maintenance and repair contracts, warehouse planning, fleet management, driving and safety training as well as the sales of second-hand units. In this way, customers receive all services on an equally high level independent of their location and authorized dealer. In addition to direct sales with an own UniCarriers service network, more than 200 dealers and 50 distributors in Europe alone ensure availability of UniCarriers 360° services area-wide.

Selected dealers as premium partners

Another part of the growth strategy is the expansion of the international key account business. In order to fulfil the requirements of large customers even better, UniCarriers will introduce the status of premium partner for selected dealers and distributors as of 2017. With those, the forklift manufacturer strives for a particularly close cooperation, for example concerning the product management as well as financing and leasing businesses. The selection criteria for premium partners are, among other things, great experience in the sale of UniCarriers products, an extensive service and spare parts offer according to the requirements of UniCarriers 360° as well as the availability of equipment for rental. “Our dealers offer competent and personal consultation – and this directly at the customer on site. The certification as premium partner strengthens the important link to them and is part of our quality management in sales,” comments Bengt Kristiansson, Managing Director of UniCarriers Germany and Vice President of Sales and Marketing.

About UniCarriers

The UniCarriers Group is a global developer and manufacturer of industrial trucks and offers solutions with load capacities up to 10 000 kg. The flexible and individually customisable transport solutions for logistics and warehouses are manufactured at the company’s production facilities in Sweden, Spain, Japan, China and the USA. Distribution is carried out both through specialist retailers and directly to end customers by an experienced team of sales experts. Central buyers are the automotive, construction, electronics, food, logistics and pharmaceutical sectors as well as heavy engineering and the processing industry.

The UniCarriers Group was created in 2011 from the mergers of the brands Nissan Forklift, TCM and Atlet. Today, the company is headquartered in Tokyo with branches in Europe, America and Asia. Its European headquarters are located in Mölnlycke near Gothenburg (Sweden). In the 2014 financial year, the Group employed 5536 people worldwide and achieved a turnover of 1.326 billion euros.

Corporate Contact

Tobias Laxa • UniCarriers Europe GmbH
Mollsfeld 10 • 40670 Meerbusch
Phone: +49 (0) 2159-9259 012
E-Mail: tobias.laxa@unicarrierseurope.com
Internet: www.unicarrierseurope.com

Media Contact

Stefanie Schoebel • additiv pr GmbH & Co. KG
Public relations for logistics, steel, industrial commodities and IT
Herzog-Adolf-Straße 3 • 56410 Montabaur
Phone: +49 (0) 2602-950 99 20 • Fax: +49 (0) 2602-950 99 17
E-Mail: sts@additiv-pr.de • Internet: www.additiv-pr.de

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Image: Full speed ahead: UniCarriers presents growth strategy for sales and service