Change in the European management team
UniCarriers Europe appoints Jonas Tornerefelt as Executive Vice President Sales & Marketing
New face in the European top management: UniCarriers Europe AB, a subsidiary of Mitsubishi Logisnext, appoints the Swede Jonas Tornerefelt as Executive Vice President (EVP) Sales & Marketing. He succeeds Bengt Kristiansson in this position, who is retiring. Jonas Tornerefelt will fully take over the operational business after a handover phase on 1 January 2019. Bengt Kristiansson will remain with the company as strategic advisor to UniCarriers President Masashi Takamatsu.
"With Jonas Tornerefelt, we welcome a proven logistics expert to our team who has 19 years of experience in the forklift industry," explains Masashi Takamatsu, President of UniCarriers Europe. The new Executive Vice President will help Masashi Takamatsu achieve all of its sales and marketing related business goals. These include to increase the market share of the UniCarriers and TCM brands in Europe and to strengthen the rental and used truck business. In addition, the aim is to standardize sales structures throughout Europe. To achieve these goals, Jonas Tornerefelt works closely with the nine European UniCarriers subsidiaries. Furthermore, the Marketing, Fleet Management, Service and International Key Account Management divisions report to him. "Our products and solutions are used in a wide variety of industries. All of them are affected by the effects that increasing automation and the Internet of Things are having on logistics. Against this background, it is essential to understand the current and future needs of our customers and to provide sustainable solutions for material handling applications," says the new EVP, describing the challenges of his position.
Jonas Tornerefelt (52) has extensive experience in Sales, Marketing, Product Management as well as Business Development and Transformation of B2B and B2C companies. He spent 19 years in various positions at Toyota Material Handling Europe, including the role of Managing Director of Toyota Material Handling Greece. Before joining UniCarriers, Jonas Tornerefelt was Manager Customer & Consumer Services Nordic at the Swedish household appliance manufacturer Electrolux.
Date: 7 November 2018
Length: 2,127 characters, including spaces
Image: Portrait photo of Jonas Tornerefelt, Executive Vice President Sales & Marketing at UniCarriers Europe
UniCarriers is a globally active developer and manufacturer of industrial trucks. Its versatile, customisable transport solutions for logistics and warehouses are produced at its production facilities in Sweden, Spain, Japan, China and the US. Its products are sold at specialist retailers or directly to end customers by an experienced team of sales experts. Its main customers are in the automotive, construction, food, logistics and pharmaceuticals sectors, heavy industry and the processing industry.
UniCarriers was formed in 2011 following the merger of Nissan Forklift, TCM and Atlet. Since 2017 the brand has belonged to Mitsubishi Logisnext Co., Ltd. based in Kyoto, Japan. UniCarriers Europe AB, based in Mölnlycke, near Gothenburg, Sweden, is a one-hundred-percent subsidiary of the Japanese corporation. With a portfolio comprising six brands, 11,000 employees and total sales of around 3.3 billion euros in the financial year 2017, Mitsubishi Logisnext is the world’s third-largest forklift manufacturer.
Tobias Laxa • UniCarriers Europe AB
Metallvägen 9-11 • 435 82 Mölnlycke • Sweden
Telephone: +49 (0)170 371 0779
Marion Ziegler • additiv pr GmbH & Co. KG
Media relations for logistics, steel, industrial goods and IT
Herzog-Adolf-Strasse 3 • 56410 Montabaur • Germany
Telephone: +49 (0)2602 950 99 14 • Fax: +49 (0)2602 950 99 17