Outstanding product design
The new UniCarriers TX3 electric counterbalance truck stands out in all things design. The Red Dot Award jury of some 40 industry experts has noticed this too. They have awarded the truck the internationally recognised seal of quality in the category Product Design. The jury's decision is based on a comprehensive assessment process in which the TX3 made a winning impression, thanks to its ProVision concept that ensures optimal, all-round visibility. The award will be officially presented on 9 July 2018 during the Red Dot Gala at the Aalto Theatre in Essen, Germany.
During the product test, the TX3 was assessed against nine different criteria, including degree of innovation, ergonomics, functionality and durability. The jury were especially impressed by the truck's exceptional combination of design and functionality. The construction of the chassis and mast uses the ProVision concept developed by UniCarriers, letting the driver benefit from a clear 360° view. The extremely low dashboard and two windows in the front panel for added visibility contribute to this effect.
The latter are unique in the market to date and optimise the driver's view of the fork tips and the front corners of the truck's load. The result is the ability to handle goods in an exceptionally precise and safe manner. In addition, the novel design reduces the blind spot by around 10 per cent. The new Triplex mast, the slim roof columns and the roof's chamfered front edge also help provide an optimal field of vision.
The entry steps are low and the cabin is spacious so that the truck's driver can enjoy a high level of comfort, and there's plenty of legroom for taller drivers too. "Our new TX series features design for more than just design's sake. It helps ensure that the truck can be operated ergonomically and safely. Winning the Red Dot Award is confirmation of our great aspiration for functional yet appealing construction, which is what we strive for in our ProVision concept", explains Tobias Laxa, Group Marketing Director at UniCarriers.
The Red Dot Award: Product Design has been in existence since 1955. A specialist jury of international experts finds the year's best products in an evaluation process that lasts several days. In 2018, designers and manufacturers from 59 nations submitted more than 6,300 objects to the competition.
Date: 18 April 2018
Length: 2,339 characters, including spaces
Images:
1. Red Dot Design Award for UniCarriers TX3 electric counterbalance forklift truck
2. The TX3 made a winning impression, thanks to its ProVision concept that ensures all-round visibility.
About UniCarriers
UniCarriers is a globally active developer and manufacturer of industrial trucks. Its versatile, customisable transport solutions for logistics and warehouses are produced at its production facilities in Sweden, Spain, Japan, China and the US. Its products are sold at specialist retailers or directly to end customers by an experienced team of sales experts. Its main customers are in the automotive, construction, food, logistics and pharmaceuticals sectors, heavy industry and the processing industry.
UniCarriers Holdings Corporation was created in 2011 through a merger between the Nissan Forklift, TCM and Atlet brands. Based in Tokyo, the company has branches in Europe, America and Asia. The European headquarters is located in Mölnlycke, near Gothenburg, Sweden. In the business year 2016, the company group had 5,813 employees worldwide and generated sales worth 1.5 billion euros. UniCarriers has formed part of Mitsubishi Heavy Industries since March 2016. With its subsidiaries Mitsubishi Nichiyu Forklift and UniCarriers, Mitsubishi is the world's third largest fork lift manufacturer.
Company contact
Deborah Gregory • UniCarriers UK Ltd
Jane Morbey Road • Thame • UK
Telephone: +44 (0) 1844 219272
E-Mail: deborah.gregory@unicarrierseurope.com
Website: www.unicarrierseurope.com/uk
Media contact
Stefanie Schoebel • additiv pr GmbH & Co. KG
Media relations for logistics, steel, industrial goods and IT
Herzog-Adolf-Strasse 3 • 56410 Montabaur • Germany
Telephone: +49 (0)2602 950 99 20 • Fax: +49 (0)2602 950 99 17
Email: sts@additiv-pr.de
Website: www.additiv-pr.de
