A forklift's sticker price is an important figure, but it's often smaller than the much larger set of costs which arise over the truck's lifetime from things like service, driver costs and financing.
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Creating an effective materials handling operation is hard, and it's even harder if you have to deal with different suppliers for your forklift trucks, fleet management solution, service and rental. Even with smaller fleets, juggling different suppliers can be tricky, and it means you have less time to deal with the most important thing — your operation.
