When purchasing new forklift trucks, it's tempting to get caught up comparing different options on the purchase price alone. The graphic above should hopefully show you why that's not the best option.
When the time to purchase new forklifts comes, the focus is always on costs. This makes sense — no-one in business would want to spend money unneccessarily, and if a machine can do the job, then the lower the cost, the better.
Costs will always be an important factor. But which ones? When thinking about the money you're going to spend on your forklift over its lifetime, you'll only make the best decision if you consider your hard and soft costs.
When procuring new forklift trucks, it may be tempting to go for the machine with the lowest purchase price.
However, trying to get the most for your money based on this single cost is the wrong approach. The truck's sticker price is one thing, but a much bigger share of the costs that will come with your forklift during the time you own it come after the purchase, during its operation.