Since they were first introduced as a material handling tool, forklifts have become ever more effective at lifting and transporting pallets. Standardisation has occurred across the world of logistics, meaning (with several major exceptions) that many goods are formed into unit loads and placed on pallets of a uniform size, allowing a wide range of goods to be transported and stored more easily.
But what happens the goods you handle don't fit neatly on a pallet? Items that are particularly large or long won't fit on a standard pallet, and they can be harder to handle with a standard forklift. One company that works with goods like this is Mac Messe- und Austellungscenter Service GmbH, a German designer and manufacturer of trade fair stands.