When the time to purchase new forklifts comes, the focus is always on costs. This makes sense — no-one in business would want to spend money unneccessarily, and if a machine can do the job, then the lower the cost, the better.
Costs will always be an important factor. But which ones? When thinking about the money you're going to spend on your forklift over its lifetime, you'll only make the best decision if you consider your hard and soft costs.